Murdoch accuses Google of profiting from piracy

Rupert Murdoch only recently opened up his Twitter account, but he’s quickly accrued some 140,000 followers, and made some controversial tweets.

He’s had a pop at Google and Obama, no less, and stirred up a considerable storm in the media.

He tweeted accusing Google of being a leading force when it came to facilitating net piracy, saying: “Piracy leader is Google who streams movies free, sells advts around them. No wonder pouring millions into lobbying.”

He also said that Obama had “thrown in his lot with Silicon Valley paymasters who threaten all software creators with piracy, plain thievery”.

Murdoch also noted that he’d done a search on Google for the film Mission Impossible, and said: “Wow, several sites offering free links. I rest my case.”

Fighting talk indeed, the millions in lobbying referred to being the action Google, along with many other prominent tech firms, has taken in opposition of SOPA over in the States.

SOPA, the Stop Online Piracy Act, is legislation supported by Murdoch – and other media companies, who some might call Obama’s movie industry paymasters – as an effort to curtail pirates internationally.

However, the act proposes dangerous levels of power to interfere with the web, potentially harming free speech on the net and the operation of many sites as they stand.

And it’s unlikely to achieve its goals either, as the war against piracy is another conflict which isn’t realistically ever going to be winnable in any true sense of the word.

Obama has recently spoken out against some of the more overreaching powers of SOPA, which is why he’s in Murdoch’s firing line along with Google.

Unsurprisingly, Google took strong issue with Murdoch’s comments. The company told C-net, via an email: “This is just nonsense. Last year we took down 5 million infringing Web pages from our search results and invested more than $60 million in the fight against bad ads… We fight pirates and counterfeiters every day.”

Murdoch also tweeted about the extortionate prices of cinema tickets, popcorn and soda. Just to prove that he’s still in touch with the common man, naturally.

Why Every Marketer Now Needs a Google+ Strategy

Posted by randfish

Last week, Google rolled out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Danny Sullivan wrote two excellent must-read pieces on the topic – Google's Results Get More Personal and Real-Life Examples of How "Search Plus" Pushes Google+ Over Relevancy. Thank God for Danny. If it wasn't for his tireless coverage, I'd feel obligated to spend hours writing those pieces myself (and they probably wouldn't be as good).

SEOmoz received a lot of requests for coverage, but typically we don't like to rush into writing about a new service/technology/change until we've got at least a few days of playing with it, watching the tech news cycles spin and evaluating how it might change practices for inbound marketers. To be honest, we still don't really know – our own accounts sometime get access to SPYW, and other times it seems to go missing (right now, for example, my Gmail account, which was showing SPYW results all last week, is suddenly back to regular, non-personalized Google). However, we felt that this was a momentous enough to shift to warrant a video on the changes and some discussion. 

 

It's my opinion that if SPYW continues to roll out to all logged-in Google users and Google stays as aggressive as it's been in the last 10 days with pushing Google+ for even logged-out users, the service will become a necessity for search and social marketers. In 2009 and 2010, Google's integration with Twitter was remarkable - helping content get indexed in seconds, earning featured spots for logged-in users who were connected to each other on Twitter and showing up in all sorts of specially-marked-up results. Google's taken that much, much further with SPYW, and while I'm no particular fan of using your market power to force users onto a platform they may not want, I'm also a realist. When I see this:

SEO Logged Out Search with Google SPYW Results

I know that as a marketer, there's missed opportunity if I'm ignoring Google+ (the search above is done totally logged-out).

BTW - if you liked the video above and Whiteboard Fridays in general, check out our SEOmoz Google+ page which features a few more and will continue to host some unique, interesting content that doesn't necessarily make it to the blog. Like everyone, we're still experimenting with G+, and suggestions are welcome!

 SEOmoz on Google+

Look forward to your thoughts around the necessity of Google+ (and watch this space as we plan on having some more tips + tactics on that front soon).

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